The Art of Wine (South Korea)

Date: 1 de November 2018
Place: South Korea
Description: The sommeliers will compete among themselves to persuade the attendees about the qualities of the wine or the vines they represent.

In South Korea, sommeliers have positioned themselves as a benchmark in the market; strong influencers in the Trade and among consumers. That is why we will carry out an activity that involves them as ambassadors of the main vineyards of Chile, promoting the recognition of the Chilean brand and the brands of the individual vineyards, simulating an Art exhibition, whose pieces to exhibit are the bottles of wines . This event will take place inside a boutique hotel, a concept that differs from the traditional wine tasting or wine dinners, using the pieces as the spaces of the galleries. The wines will be cured using all the elements available in the individual pieces and corridors that connect them. In each piece, between 1 and 2 vines will be mixed with 1 or 2 sommeliers, depending on the number of labels selected. Guests can visit all the different spaces of the hotel, discovering each vineyard individually and differently. Each time a visitor visits a piece, they will receive a stamp in a passport delivered at the beginning of the tour. Once all the prints that are offered on the route have been obtained, they will have access to the final room, where there will be a cocktail with a demonstration of Chilean food; associated with imported Chilean supplies, Chilean music that will give the setting for a perfect networking opportunity among the representatives of the vineyards, consumers and media. The sommeliers will compete among themselves to persuade the attendees about the qualities of the wine or the vines they represent; being the instance of the cocktail the opportunity in which the assistants will be able to vote for the sommelier that best represent and have convinced of the attributes of the vineyard.

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