Digital campaign of Wines of Chile for Chinese market "Honeymoon" begins its filming

The new 2017-2018 digital campaign of Wines of Chile for the Chinese market is already filming.

It’s "Honeymoon", which will be composed of 10 videos that will represent the story of a Chinese couple who is enjoying their honeymoon in different Chilean landscapes from north to south, where each clip seeks to project different representative landmarks of Chile relating to the national wine.

The main objective of the campaign, that is being carried out jointly by Chilean and Chinese producers, aims at potential Millennial consumers of China, with a modern and attractive proposal.

The shoot will take 2 weeks in Chile and seeks to exceed 18,000,000 impressions in various channels.