The workshop was directed to the Republic National Distributing Company (RNDC), one of the largest and most influential distributors of alcohol in North America.
In pursuit of further market development, Wines of Chile organized an educational seminar for the most influential distributors in Texas, United States.
The workshop, which was taught by the Master of Wine Sandy Block, was directed to the Republic National Distributing Company (RNDC), one of the largest and most influential distributors of alcohol in North America.
There were about 65 people who participated in the activity, which took place in the cities of Houston, San Antonio and Dallas. In the training, the strengths of Chile versus the market leaders, the value offer of the national product and the pillars of quality, diversity and sustainability were highlighted.
It is the first time that the Association carries out an activity with this sector, a sector that has been consolidated and whose role in the distribution and sale of the product is fundamental.