To raise awareness of the new developments and aspects of innovation in the national industry, to educate about the differentiation aspects of our sector and to contribute to the development of new Ambassadors of the category, wines of Chile invited to our country five important sommeliers and buyers from the United Kingdom.
These sommeliers, who were from the 7th to the 14th of January, met different valleys, their vineyards and wines and experienced in this way the diversity and quality of our offer, aspect of great relevance in this market by its power amplifier to the rest of the Markets.
They also appreciated the characteristics of the country, the history behind the wines, the aspects of Chile's differentiation and its gastronomic offer. All of the above, will contribute positively in the penetration of the products in the Ontrade and in the greater knowledge of the Chilean wine in this market, which is the fifth in importance of the Chilean exports of bottled wine.
The invited sommeliers were:
• Ronan Sayburn MS
• Martin Lam-Judge of Decanter World Wine Awards for Chile
• Laure Patry-head sommelier Jason Atherton Group
• James Devereaux-head sommelier Manchester House
• Gui Mahaut- ETM Group