Toronto Grand Tasting

Date: 1 de November 2018
Place: Toronto
Description: It is an event that includes cultural aspects (cueca) and gastronomic (Chilean food) in order to deliver a complete experience of Chile.

Activity that takes place every year, which has been very successful and that includes the participation of a consumer and a very high level of trade. It attracts the attention of the wine world in Ontario, recognized and long-awaited activity. In 2016 it had an attendance of 300 people from the trade and 330 consumers. It consists of a walk around tasting for the trade to which the consumer is then invited. It is an event that includes cultural aspects (cueca) and gastronomic (Chilean food) in order to deliver a complete experience of Chile. Other sectoral brands (olive oil, patagonian mussles, salmon, fruit, among others) will be invited to participate in this activity. Consumers have the possibility to buy products in the same activity through Sales E and M-Commerce. In a complementary way, two educational seminars are held to the press / trade and product consultants of the monopoly where some of the attributes of our positioning are presented as a theme. Likewise, a presentation is made to the agents where they are informed about the strategy of Wines of Chile in the market and about the activities that remain in the year and the activities of the following year. Very important because this is aligned to this segment that often contribute to the decision of participation of the vineyards in the activities.

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