Reina de Copas (Sao Paulo)

Date: 2 de April 2018
Place: Sao Paulo
Description: The activity will be held in a modern São Paulo location to attract consumers.

The activity is focused on approaching the final millennial consumer and capturing the attention of the female audience through an unprecedented event in Brazil. Through this activity we seek to highlight the quality of premium Chilean wines among the main sommeliers and influencers of the city of São Paulo. Queen of Cups, will have the participation of the three most prominent sommeliers or influencers, each of them will aim to develop a wine list, from the wines participating in the activity. In this opportunity the letters to be shown will have the following themes: Costa, Entre Cordillera and Andes. The activity will be held in a modern São Paulo location to attract consumers. In this place three balconies will be assembled where they will serve the participating wines and talk about them, mentioning how they influence their thematic card, highlighting the qualities and goodness of them. After the presentation of the three cards, the public will have the opportunity to vote for the favorite wine list. In order to participate in the activity, the consumer will have to pay for their entrance to the event, having access to the tasting of the participating wines. Various menus will also be offered to match the wines of the cards. The sommelière that is awarded with the winning card, will be awarded with a trip to Chile with companion, where you can get to know our country.

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