Magical Mystery Tour 2019

Date: 2 de January 2019
Place: Easter Island
Description: The activity includes the realization of 3 tastings, 3 walk around tastings, excursions, lunches / dinners, among others; where educational talks from our sector will be included.

A select group of buyers (23) from the focus cities of the United States (Tx, NY, Boston and DC) and Canada (Toronto, Vancouver, WC) will be invited to live a unique experience in Easter Island where It will mix wine, gastronomy (fruits, salmon, nuts, oil, patagonian mussels, among others) and culture. There will be a 4-day trip where guests will enjoy Chile, its products and services. The trip will allow establishing connections between trade and winemakers / owners of Chilean vineyards. The activity includes the realization of 3 tastings, 3 walk around tastings, excursions, lunches / dinners, among others; where educational talks from our sector will be included, making known the different attributes that make this industry unique (diversity / quality, innovation, sustainability and country image). It combines wine with other sectors and services of the country (tourism, gastronomy) and contributes in this way to the development of the country image. Short films will be made with the most relevant moments of the guests and then used in the digital campaign of USA and Canada. We will have a digital strategy of amplification in social networks. This project has historically been very successful. As an example, we can point out that among the results of 2016 we highlight the performance of 4 promotional activities, activations and incorporation into the wine list / wine store of 84 new labels.

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