This activity seeks to generate visibility of Chilean wines in the LCBO during a period of high purchase of products prior to the festivities (November). It is sought with this to generate a thematic promotion "not official" category in this period of high purchase. The activity includes an advertisement in the magazine Food & Drink, magazine of the monopoly, whose scope is of 566 thousand copies in more than 600 stores of the LCBO. It also includes support activities such as tastings in store, communication in social networks, among others. These activities are those that directly affect the consumer's purchasing decision. Important to note that as a generic body a better rate is achieved in the magazine, being this very attractive for the vineyards.