The participation of Chile in these conferences, which bring together the market leaders (sommelier, trade, educators) and the carrying out of educational activities in these, is done with the aim of educating influencers regarding the differentiating elements of our offer, in which is based on the positioning with respect to the quality attributes of it. The activity involves participation in the following educational activities for the trade: 1. Tex Somm: main conference that brings together the most important sommeliers in the market. Wines of Chile will participate with lunches and tastings for 300 and 150 attendees, respectively. The topics will be Cabernet Sauvignon and Heritage Vines. Activity to be held in August in Texas. 2.-Society of Wine Educators: annual meeting of leading wine educators. WoC will participate with an old grapevine seminar directed to the trade (150). Activity to be held in August, place to be confirmed. 3. BevCon 2018 - Southern Hemisphere: conference that gathers more than 100 important characters of the trade. Wines of Chile will participate in seminars / lunches to be defined in the coming months with the organizers of the activity. To be held in September, place to be defined. 4. Somm Salm and Somm Competition: Wines of Chile will participate in this competition, which brings together important sommeliers through seminars and tastings to a group of 30 relevant actors. Activity to be held in September in NY and Oct in San Diego. The success of the activity will be measured according to the number of attendees, polls and press.