The activity involves the trip of the editor of Drinks Business for its publication of the advertorial of Chile in September 2018. The trip allows her to have material for her article. In the 7 days approximately that the journalist travels to Chile, she will have interviews and visits with the vineyards where she will cover the relevant attributes of the sector (sustainability, innovation, quality / diversity, country image). As mentioned above, Drinks business has a circulation of over 12,000 readers of the trade. Its website has an average of 500,000 visits per month, and 20,000 people receive their newsletter daily. The costs involved include the travel and stay expenses of the journalist plus expenses for the completion of complementary activities (category tastings and educational seminars).