The program consists of working with Co-op or some other independent retail chain to create a promotion in their stores. Important to note that the Alberta area there are no monopolies and therefore the vineyards ask us to develop this type of programs because it is the alternative way they have to enter the market. Complementary to the promotion itself will be an educational seminar for its sales force and 3 tastings in store, activities that have a direct impact on the decision to purchase from consumers. It is expected to deliver around 800 samples during the promotion period. The activity includes the participation of 15 to 20 vineyards. The success of the activity will be measured through sales and the amount of training that is done.